Director, Digital Campaign and Paid Media
Who We Are
FTI Consulting is the world’s leading expert-driven consulting firm. Over the last 40 years, FTI Consulting experts have served as the trusted advisor to Fortune 500 companies and the world’s leading law and private equity firms when they are facing their greatest opportunities and challenges. Our strong performance and continued success are a direct reflection of the ambition, energy, and commitment of our talented professionals across the globe to make a positive impact for our clients and communities.
At FTI Consulting, you will be inspired and empowered to make an impact on headline matters that change history. Working side by side with the world’s leading experts in your field, you will be surrounded by an open collaborative culture that embraces diversity, recognition, professional development and most importantly, you.
There has never been a more exciting time to join FTI Consulting and this is where you will do the most exciting and fulfilling work of your career.
Are you ready to make an impact?
About the Role
The Digital Campaign and Paid Media Leader is a newly created position on FTI’s growing Global Digital Marketing team. The position will report to and work closely with FTI’s Digital Marketing leadership team to lead our digital advertising efforts, spearheading cross-channel media campaigns and programs that drive growth and engagement. This role will require expertise in developing and optimizing B2B campaigns, as well as overseeing all aspects of paid media including paid search, paid social, display and more. Your ability to develop and communicate campaign strategy clearly, analyze and interpret campaign-related data, and build global and local audiences will be critical.
To be successful as the digital campaign leader at FTI, candidates must possess strong analytic, strategic, and communication skills, as well as a deep (8+ years) understanding of the digital media landscape. A background in B2B marketing and advertising is a plus.
What You’ll Do
- Cross-Channel Campaign Development: Develop and implement cross channel media campaigns and programs including activation plans for distribution on third party properties including social, search, display advertising and video platforms to connect with target audiences.
- Paid Media Strategy & Execution: Develop and manage a paid media B2B program that aligns with business goals, including always-on and campaign focused components including paid search, paid social, and display.
- Budget Management & Optimization: Manage budgets and optimize campaigns to achieve maximum engagement and ROI, ensuring resources are allocated effectively.
- Performance Optimization: Monitor campaign performance, conduct A/B testing, and use analytic insights to make regular adjustments.
- Audience Building: Proficiently build global and local audiences across geographies, leveraging segmentation and targeting strategies.
- Vendor and Partner Management: Manage relationships with external vendors such as ad agencies, media partners, and technology providers to ensure effective execution of campaigns.
- Data-Driven Decision Making: Develop measurement frameworks to assess campaign success and analyze data to develop strategic digital media plans and make informed decisions regarding ad targeting, messaging, and creative.
- Thought Leadership: Stay up to date with the latest trends, technologies, and best practices in digital channel activation and paid media advertising, recommending new approaches and technologies to enhance campaign performance.
- Mentorship and Education: Lead and mentor corporate and segment marketing team members and partners, championing the use of digital media to support their marketing objectives.
- Strong, Collaborative Communicator: Collaborate closely with cross-functional teams, including creative, brand, content, and analytics, to ensure campaigns and programs are integrated and aligned with overall marketing goals.
How You’ll Grow
We are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, self-guided professional development courses and certifications.
You’ll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth.
As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role.
Basic Qualifications
- Bachelor’s Degree in Marketing, Advertising, Business, or related business field.
- 8+ years of relevant post-graduate professional experience in digital marketing with an emphasis on paid media campaign management, execution, and measurement.
- Ability to travel to clients and FTI office(s) as needed .
- Applicants must be currently authorized to work in the United States on a full-time basis; this position does not provide visa sponsorship.
Preferred Skills
- Background in B2B marketing and advertising
- Proven track record of creating and executing successful B2B campaigns and paid media strategies
- Expertise in PPC platforms (Google Ads), social media advertising (LinkedIn), and display advertising
#LI-Hybrid
#LI-HB1
Our Benefits
Our goal is to support the well-being of you and your families—physically, emotionally, and financially. We offer comprehensive benefits such as the following:
- Competitive total compensation, including bonus earning potential
- Full package of benefits plans, including medical, dental, and vision coverage along with life and disability insurance
- Generous paid time off
- Company matched 401(k) retirement savings plan
- Potential for flexible work arrangements
- Generous paid parental leave and flex return support
- Family care benefits, including back-up child/elder care
- Employee wellness platform
- Employee recognition programs
- Paid time off for volunteering in your community
- Corporate matching for charitable donations most important to you
- Make an impact in our communities through company sponsored pro bono work
- Professional development and certification programs
- Free in-office snacks and drinks
- Free smartphone and cellular plan (if applicable)
- FTI Perks & Discounts at retailers and businesses
- Upscale offices close to public transportation
About FTI Consulting
FTI Consulting is a global business advisory firm dedicated to helping clients with their most significant opportunities and challenges. With more than 8,000 employees located in 31 countries, our broad and diverse bench of award–winning experts advise their clients when they are facing their most significant opportunities and challenges. At FTI Consulting, we embrace, cultivate and maintain a culture of diversity, inclusion & belonging, which are fundamental components to our core values. FTI Consulting is publicly traded on the New York Stock Exchange and has been named the #1 Professional Services Firm on Forbes List of America’s Best Employers and the best firm to work for by Consulting Magazine. For more information, visit www.fticonsulting.com and connect with us on Instagram and LinkedIn.
FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.
