ABOUT THE OPPORTUNITY
The Marketing Director is dedicated to providing essential marketing, thought leadership and business development strategy and execution for FTI’s Strategic Communications segment in the US. Responsibilities include strategy development and execution of a holistic marketing program for the segment; thought leadership and content, including audience targeting and segmentation; managing marketing content and events for our segment in the US. This job will require minimal travel. Prior experience with a professional service firm, law firm or corporation in a marketing role is highly desired.

PRIMARY DUTIES
• Collaborating with the leaders in the segment, develop and execute a strategic marketing plan to showcase, profile and support our experts in the US with key audiences, particularly among the legal and financial community
• Assist with the strategy and execution of thought leadership and content for the segment in the US
• Work with the practice professionals to write, develop and promote thought leadership
• Pilot new ideas for content and thought leadership (development and medium)
• Work with the necessary teams to profile and segment our target audiences better
• Oversee media relations efforts
• Develop an events plan and strategy
• Research sponsorships and speaking opportunities
• Understand where our competitors and peers are speaking, sponsoring, etc.
• Develop and oversee a process for follow up after significant marketing/business development events
• Coordinate budget allocation and marketing spend, assess ROI
• Develop a social media strategy (with our digital experts) and oversee implementation; assist with writing social media content for the segment (with support); oversee search engine optimization and
search engine marketing efforts
• Coordinate and support content development for direct marketing initiatives
• Assist in developing and managing content and collateral for the segment: case studies, website content, bios, brochures

BASIC QUALIFICATIONS
• 10+ years of marketing work experience, especially within thought leadership.
• Prior experience with a professional service firm, law firm or corporation in a marketing role is highly desired. 

PREFERRED SKILLS
• Ability to multi-task and prioritize competing tasks and deadlines in a fast-paced environment
• Decisiveness and excellent use of independent judgment
• Strong verbal communication skills
• Superior writing and editing skills and strong attention to detail
• Excellent, concise and persuasive business writing skills (writing sample submissions required)
• Ability to interact, communicate and collaborate with a wide variety of individuals at all levels or the organization
• Ability to work independently as well as part of a team
• Ability to travel as required (10%)
• Experience using SharePoint 2010
• Experience using email management/distribution platform (i.e. Eloqua)
• Creative and innovative with a strong eye for design
• Ability to think holistically and on a global scale

POSITION CLASSIFICATION: Exempt
FTI Consulting is an Equal Opportunity Employer