Senior Marketing Executive | Forensic & Litigation Consulting
FTI Consulting is the leading global expert firm for organizations facing crisis and transformation. We work with many of the world’s top multinational corporations, law firms, banks and private equity firms on their most important issues to deliver impact that makes a difference. From resolving disputes, navigating crises, managing risk and optimizing performance, our teams respond rapidly to dynamic and complex situations.
At FTI Consulting, you’ll work side-by side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you’ll be an integral part of a focused team where you can make a real impact. You’ll be surrounded by an open, collaborative culture that embraces diversity, recognition, professional development and, most importantly, you.
Are you ready to make your impact?
About The Role
The Senior Marketing Executive will support the UK & Ireland Forensic & Litigation Consulting (FLC) Team in delivering our marketing programme, which involves all aspects of the B2B marketing mix.
You will report to the UK&I FLC Marketing Director, and work closely with the FLC Senior Marketing Assistant, as well as the broader UK&I and cross-EMEA marketing teams. You will work directly with senior stakeholders in the business to understand their needs and deliver activities accordingly, as well as the BD teams and Executive Assistants within the business teams. You will have a busy, diverse, hands-on-role.
What You’ll Do
- Management and execution of marketing campaigns across the FLC segment - working across the full marketing mix (including thought leadership, communications, website and digital, events, social media, sponsorships, collateral, presentations). Will take initiative and work independently (as required), engaging directly with the business to ensure efficient planning, execution, and measurement; and alongside the central marketing team around content, digital (including analytics), paid social media, design, events and video where needed.
- Events – assisting the delivery of the events programme, including taking ownership of events such as seminars, roundtable dinners, client receptions and corporate hospitality events. Assisting in planning and delivering large-scale events – both in person, webinar and hybrid. Includes tracking invitation responses, pre-event planning and on-site logistics (where relevant). Supporting those within the business teams with logistics and providing best practice guidance around their own events as needed.
- Sponsorships – project management and logistical preparation, including drafting speaker notes, liaising with suppliers, organisation of exhibition stands, collateral and branded merchandise.
- Development of impactful communications – creating communications which are tailored for specific target audiences and channels. Working with internal and external communications team in setting tactical comms plans for programmes utilising the most effective channels.
- Digital – assisting with delivery of digital marketing programme (social media/web/email marketing). Overseeing scheduling, planning, email campaign design and reporting on campaign analytics, as well as liaising with web team to maintain website, and social media team to design and execute social media activities (both organic and paid).
- Content development – liaising with the EMEA Content lead, Marketing Director, business stakeholders, design and risk functions to write, produce and publish high-quality thought leadership, brochureware and other collateral as needed. Will be responsible for end-to-end production process, producing distinctive points of view which are within FTI Consulting’s brand style, tone of voice and which promote our expert point of view. This will also involve providing direct feedback, guidance and coaching to the business on content and best practice processes.
- CRM support – helping to maintain accuracy of data and promoting best practice/user engagement with our CRM system (Salesforce). This includes creating campaigns and pulling data reports for various events and campaigns.
- Collateral development and upkeep – including (a) presentation and credentials support, by helping to manage the team’s repository of tombstones and case studies, and ensuring presentations are regularly updated, and (b) organising the production of branded items, such as stationary and merchandise.
- Brand review – ensure collateral and templates are fully brand compliant and embed FTI Consulting’s brand values.
- Develop strong working relationships with stakeholders in FLC and UK&I Corporate Marketing team, be an active member and regularly contribute to cross-firm initiatives as required.
- Assist with day-to-day team tasks and ad hoc projects, including web and email enquiries, proof-reading, market research, regular reporting etc.
How You’ll Grow
We are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, self-guided professional development courses and certifications. You’ll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth.
As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role.
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What You Will Need to Succeed
Basic Qualifications
- Marketing experience in a professional services/B2B environment.
- Degree (or equivalent), ideally in a business, marketing or communications discipline.
- Experience shaping and implementing marketing activity and campaigns, across a selection of tactics and channels to achieve commercial objectives.
- An understanding of the professional services environment; familiar with complex matrix organisations, and able to manage ambiguity and secure buy-in from a range of senior colleagues
- Strong copywriting/storytelling skills with a very high standard of written English.
- Excellent attention to detail, able to proof and edit others’ work.
- Strong verbal communication skills – ability to negotiate with suppliers, interact confidently with senior stakeholders, and maintain professional internal and external relationships.
- Excellent organisational and planning skills: able to work on multiple projects simultaneously and prioritise as needed to deliver against demanding timelines, and to deal with multiple managers and requests.
- Team player who is proactive and self-motivated with a strong work ethic and a ‘can do’ attitude, willing to go the extra mile when required.
- Able to work in a highly diverse international environment with cultural awareness and sensitivity.
- Proven ability to work autonomously without extensive supervision.
- Proven B2B digital marketing experience, including a sound understanding of LinkedIn, Twitter and other social media tools.
- Experience using CRM software and marketing automation tools, such as Eloqua (Oracle email marketing), Salesforce (CRM Sales Cloud) or similar packages.
- Working knowledge of SharePoint and web content management systems.
- Advanced proficiency in Microsoft Office suite (Excel, Word, Outlook, PowerPoint)
Total Wellbeing
Our goal is to support the wellbeing of you and your families—physically, emotionally, and financially. We offer market competitive benefits (including pension), supplemented by 15 flexible benefits, to meet your needs. These include health, lifestyle and family friendly options. We also offer professional development programme, wellness, recognition, community volunteering initiatives, and flexible/hybrid working arrangements.
About FTI Consulting
FTI Consulting, Inc. is the leading global expert firm for organizations facing crisis and transformation, with more than 8,100 employees located in 33 countries and territories. Our broad and diverse bench of award–winning experts advise their clients when they are facing their most significant opportunities and challenges. The Company generated $3.7 billion in revenues during fiscal year 2024. In certain jurisdictions, FTI Consulting’s services are provided through distinct legal entities that are separately capitalized and independently managed. FTI Consulting is publicly traded on the New York Stock Exchange. For more information, visit www.fticonsulting.com and connect with us on Instagram and LinkedIn.
FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.
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