ABOUT THIS ROLE:

The Senior Manager of Solution Marketing is responsible for go to market strategy, awareness and lead generation for the company’s solutions offerings. This includes conducting competitive intelligence and market research, leading solutions launches, and developing integrated marketing campaigns. 

PRIMARY DUTIES:

1. Own go to market strategy and execution of new and existing solution offering launches.

2. Develop and own value proposition and messaging frameworks and drive effective articulation of optimal offering positioning across key client-facing constituencies including inside sales, business development, and delivery organization. Includes owning the customer voice and customer segmentation and personas.
3. Contribute evidence-based market, audience and competitive insights that help clarify product and service direction and business strategy. Includes market analysis and sizing as part of overall go to market planning.

4. Work across the organization to identify needs and sharpen product offerings based on feedback from client-facing teams, customers and competitive research.

5. Develop a deep understanding of the customer. Identify and drive initiatives that grow customer usage and adoption of FTI offerings.
6. Own market insight. Keep abreast of industry news, competitive landscape and other valuable market intelligence.
7. Provide timely and actionable insights based on analysis of market, customer, competitor, marketing activity, sales pipeline, revenue, and other data.
8. Define clear, compelling differentiation that increases sales effectiveness and win rate while preserving profitability of FTI offerings based on value delivered to the client.
9. Create compelling sales and marketing collateral to drive adoption and enable sales efforts. Including data sheets, case studies, presentations, explainer videos, and webinars.
10. Drive the planning and creation of content and thought leadership to help support demand generation efforts. This includes whitepapers, case studies, webinars and social media posts.
11. Contribute to PR efforts and analyst relations where applicable.

BASIC QUALIFICATIONS:

• At least 7 years marketing (or related) experience in B2B business consulting and/or enterprise software
• 4-year degree; concentration in marketing or related area preferred.

PREFERRED SKILLS:

• Experience within legal services, e-discovery, information governance or analytics industries.
• Strong solution marketing skills.
• Strong speaking and presentation skills.
• Proven ability to work across and with a wide variety of teams (sales, consulting, etc.) to reach desirable and beneficial outcomes for all teams.
• Ability to synthesize business trends with solution offerings to create compelling narratives that drive business results.
• Proven ability to write clearly and concisely for a wide range of audiences.
• Ability to think strategically and execute on the tactics. 
• Proven ability to drive revenue by aligning marketing programs with market requirements.
• Ability to work with customers and prospects to define “whole” product/solution.
• Strong analytic skills; ability to find useful and actionable patterns in customer and revenue data.
• Self-motivated, energetic and resourceful.

POSITION CLASSIFICATION:   Exempt

FTI Consulting is an Equal Opportunity Employer




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